It may seem trite, but any experienced business person knows that great people are critical, a product that delivers is a no brainer, but the devil is in the details of an operating plan, one  based upon the realities of its marketplace. It is in the day-to-day that little things go awry and a great operating plan not only has considered all the potential hiccups, but has built rational contingency plans in advance. GIF appreciates an operating plan that is logical, relatively easy to execute and constantly evolving, anticipating that change is constant. A well thought out plan has already embedded this likelihood in it operating culture.